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THE VSG MARKETING BLOG

Single Source of Truth in Marketing: Why You Need It

Having a single source of truth allows everyone to work from the same set of data, preserving consistency and compliance. Your decisions can then be based on fact, not fiction. And it allows you to increase your engagement/sales/conversions all with less effort and fewer team members. Here Are 6 Reasons Why You Need a SSOT:

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What is Marketing Technology (MarTech) and why is it important?

Have you heard of MarTech? It’s short for Marketing Technology and it includes a range of software and tools that help in achieving your company’s marketing objectives and goals.  Why do you need it? MarTech has a number of benefits that can’t be overlooked. First and foremost it helps to streamline your marketing strategy with

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Online Fundraising Guide for Nonprofit Organizations

Online fundraising at any time can be tough, but try throwing a pandemic into the mix as well as an influx of non-profits and you may find it difficult or even impossible to inspire donors to give to your cause in the current climate. So, how do you stand out in a competitive online fundraising

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Are you ready for lead generation?

Lead Generation – Are You Ready For It?

Lead generation is often high on the list of business leaders as a key indicator of marketing success, but let’s be honest, the main reason we want leads is to increase our revenue. Is there anyone out there running a business who’s saying “I don’t need more leads”?  NO! Because we all need them. We all

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Tips for creating a website

9 Things To Keep In Mind When Creating A Website

Creating a new website can be intimidating, especially if you’ve never done it before. As an agency that builds websites every day, we know what is required to make the process successful. We’ve compiled some tips that will not only save you time, but keep you focused on your goals to create a site your

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