What is Marketing Technology (MarTech) and why is it important?
Have you heard of MarTech? It’s short for Marketing Technology and it includes a range of software and tools that help in achieving your company’s
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Category: Branding
Wine + Design: Why You Need a Graphic Designer
This week, we threw our designers on set to discuss their thoughts on graphic design and its significance in the business world. Is a professional
How Much Does a Website Cost?
We’re trying something new this week! We wanted to have a discussion on a blog topic instead of just writing about it. So, If you’d
Client Highlight: The Journey Fund
Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication
Getting Started With Email Marketing
One of our most frequently asked questions from new partners and in the community is about Email Marketing. People want to know where they should
The Importance of Brand Messaging
When creating a brand, it is important to establish how you will get your brand message to potential customers. If your brand is a train,
If Video Isn’t a Part of Your Marketing Strategy, It Should Be.
Here’s why… Over the course of the last several years, we have seen a prodigious shift in the demand for video. Youtube became the second
Everyone is [Not] a Graphic Designer
Seems logical enough right? With the rise of web-based design programs that put the power to create in anyone’s hands, we’ve noticed that not all
Annual Reports: Which Format Is Best For You?
Let’s talk about Annual Reports. Which one is best for your organization? At VSG we have the honor of working with many nonprofit organizations and as
How to Choose the Right Stock Photos for Your Brand
How to Choose the Right Stock Photos for Your Brand Choosing photos that fit your brand can feel like an overwhelming task. We know that