Our Culture

[Y]OUR TEAM

We’re a full-service marketing agency providing you creative, technology and fulfillment solutions. Whether you need branding, collateral, website design, automated marketing technology, print solutions or brand management, we’re the team for you.

Account Management

Your primary point of contact through the process from start to finish. By communicating your project needs, they act as the liaison between you and the rest of the VSG team.

Project Management

Keeper of all the details. They ensure everyone is on track by monitoring, organizing and managing your project to completion within scope, budget and timeline.

Design

Innovative minds designing your fresh brands, collateral, and digital assets. They always provide eye-catching aesthetics that propel your business forward.

technology coordinator

The multi-tasker extraordinaire. Here to assist with our technology solutions and keep you up-to-date with the latest marketing trends and info through blogs + social media.

Web Development

The guru behind all things web and technology. They turn your web ideas into functional, user-friendly sites. 

Production Management

The manpower behind the machines. They fulfill your orders making sure you receive high quality print collateral right to your doorstep.

Our Culture

[ care   •   trust   •   collaborate   •   grow ]

We give a damn.

We care about each other and the work we do as an organization. We strive to always put forth the best work and solutions to ensure our partners’ success.

We're built on trust.

We work to have respect and trust for and from each other and our clients. We have the confidence and belief in one another to run with ideas + solutions.

We're better together.

We love sharing ideas in a creative and inspiring environment. While we each bring our own strengths and skillsets to the table, we know we can accomplish greater things when we collaborate.

We evolve.

We live in an ever-changing digital age. Instead of fighting change, we want to innovate along with it. Our goal is to always be growing and improving, evolving as professionals, subject matter experts + as people.

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Web Launch Alert 🚨 for @pdzazoosociety 

It’s beautiful, fun, inspirational, educational, and easy to navigate. We love all the colors and shapes that represent the animals they support care for and the area we live in.

Take a peek 👀 Discover what they do and why they do it, but most importantly, join the family by supporting their efforts to care for and conserve animals here in the PNW and around the world!

Strategy, Content, Design, Development and Ongoing Management by VSG.
What are Sessions in Google Analytics and why are they important to measure?

Sessions are defined by Google as "a group of user interactions with your website that take place within a given time frame".

Simply put, 10 users visiting your site at 5 separate times each would equal a total of 50 sessions. You might think measuring users is more important, but there's actually a lot you can learn by tracking sessions.

For instance, take a look at how many sessions your new users are creating vs. your returning users. Is one drastically higher than the other? And what's the bounce rate of each of these groups' sessions? 

If you're seeing a lower number of sessions and a higher bounce rate for new users, maybe your site is more targeted to current customers than prospects? 

Keep in mind, analytics don't mean much unless you have something to compare them to. So be sure to keep track of the metrics month over month to identify dips, surges, changes, and trends. That's when the data starts working for you and provides direction to help optimize your online presence.
Collaboration 💯

Every morning we get together to discuss the tasks of the day, project progress, hard deadlines, wins, growth opportunities, and life updates. 

We call it Team Sync and the name says it all.

Our natural camaraderie and respect for one another spur success for our team and our clients.
How much time are you spending versioning out assets for different web and social platforms? Between the different size, format, and packaging requirements, it's easy to spend half a day on one asset. 

That's where Digital Asset Management (DAM) can save you an enormous amount of time and resources. 

The demand for content isn't slowing down any time soon. In fact, we predict it will continue to increase as more sharing platforms are introduced and used. Which means more content to create, store, manage, and distribute.

DAM has many features:

🗃 Organize and find your files faster and easier
🧿 Control access and usage rights to protect your brand
👐🏾 Share files internally and externally and track usage
📐 Automate asset optimization so you can resize for each platform
⬇️ Download files in your desired format
Happy National Non-Profit Day! 

We want you to know that we see you and we appreciate all you do to grow your efforts and give back to your communities.

#nonprofit #nonprofits #notforprofit #nationalnonprofitday #dogood #SocialGood #change #giveback #support #fundraising
Another fun project for our friend, @davidtutera

"The DavidTutera Experience" is a one of a kind event for wedding and planning professionals that offers expertise from esteemed educators and 1:1 coaching in one fabulous location or another. It was time to refresh the existing site for DTE and we knew how important the design would be for David's audience, so it had to be on point, both visually and functionally.

Event planners are busy and have a keen eye for details. They needed to be able to access information quickly and be able to take action easily, all within a beautiful aesthetic that is pleasing to the eye.

And that's exactly what they got with the David Tutera Experience refresh!

Check out a mobile view here. What do you think?

➡️ experience.davidtutera.com 

Next Destination, DTE JAMAICA, is open for registration now! 

#DavidTutera #DavidTuteraExperience #MobileWebDesign #Design4Mobile #MobileOptimized #WebDevelopment #weddingplanners #eventplanners
Each year, the world is generating exponentially more data than the year before. This data is changing the way we interact with and market to our customers. It provides insights and direction so we can create more effective campaigns and initiatives. 

But how do you harness all of that data across multiple platforms?

You need a single source of truth. 1️⃣
 
Single source of truth (SSOT) is a concept used to ensure that everyone is accessing and making decisions based on the same sets of data. In the marketing world, we call it a Marketing Technology Hub.

The other really important benefit of a MarTech Hub is the ability for the data to sync. In many cases, marketing data on its own can be worthless unless tied to a conversion or sale.

Our MarTech Hub is called Suitespace.io and it's basically a powerhouse for all kinds of data. It can:

- store, manage, and distribute all your brand assets, digital files, and marketing resources across your entire organization
- ensure 100% brand consistency & compliance
- interact personally with your audience segments and keep your brand top of mind
- create benchmarks and set goals based on real results, not guesses

If you're in need of a Martech Hub, we can help. Reach out.
What is a brand voice? It's the personality of your brand conveyed through your communications.

Why do you need one? It humanizes your brand, making you more relatable to your audience and creates consistency across all channels.

What's our brand voice?

First and foremost, VSG is EMPOWERING. Our goal is to empower our clients with the knowledge and tools necessary to reach their business goals.

Second, we are HUMAN. We triumph in our successes and find opportunities for growth in our failures. We work every day on things like increasing empathy, improving communication, and constructive leadership.

Last but not least, we are UNEXPECTED. And that's got everything to do with our people. We have a team of actual rock stars who continue to impress and surprise on a daily basis.

Need help defining your brand voice? We know just the team to do it.
Your User Interface (UI) is more important than ever as more and more information is being accessed online. 

UI is the design and framework used to direct your users. It's like a visual map to show them where to go, what they should click on, how to access information, and how to interact with you. 

Here are a few tips to keep in mind when designing for UI:

✅ use standardized iconography, colors, and styles that are recognizable to your users (i.e. underlined text typically indicates a link)
💻 use the same scrolling patterns implemented by social channels and streaming platforms (people know these well!)
❗️use content hierarchy to show what's most important on your page (larger text and bolder colors tell the brain to read it first)

If you haven't incorporated UI into your online designs, don't wait. Reach out if you need help - we've got the tools you need to amplify your UI!
As more and more people (about half) are accessing the internet from mobile devices, your website needs to be optimized for smaller screens.

An important part of that optimization is understanding how your users are interfacing with your site. 

And that's where the "thumb zone" comes in.

Make sure all of your calls to action (CTAs) and navigation links are in the "easy" area of the thumb zone. Having to shift positions or go back and forth between 1 and 2 hands makes the user experience frustrating and promotes bounces (users leaving your site).

Keep them happy and keep them there by designing for the thumb zone!
What demographics are to people, firmographics are to organizations!

Firmographics are what you use to segment corporations into groups. By sorting them, your B2B marketing campaigns can be much more effective. 

Think about how much more targeted you can be with your content when you know you're speaking to well-performing, medium-sized, construction companies in the PNW versus all companies across the US.

When potential customers feel like you are speaking directly to them, they are more likely to pay attention to you.

Need help identifying your market? Reach out to us today (link in our bio)

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