Marketing Technology


Optimized logo design to be more memorable and more technically sound while building out a library of fonts, imagery and an emboldened color palette to support the new mark and modern website.



Developed a custom website to fit NWCCA’s complex program needs.

Renowned NW Contractor’s Association gets a new look and technology to match vision for growth in the industry.

The Challenge

The Northwest Wall & Ceiling Contractors Association has been an integral part of the wall and ceiling industry in western Washington since 1984. NWCCA is an association of individual contractors who work predominantly in the commercial segment of the construction industry. Their mission is to provide exceptional member services, harmonious labor relations through unified employer representation, and the advancement of industry standards to empower and strengthen signatory wall and ceiling contractors’ businesses.

When the new Executive Director of NWCCA approached VSG, he had big plans. The goal was to take a long standing and respected professional organization and bring them into present day aesthetics and technology. With new trade development programs, NWCCA was looking to create a website that allowed its members and their crews to access educational materials and join training programs.  Not only that, it needed to look great too!

What We Did

VSG marketing took NWCCA through a rebranding process to establish a look that was consistent with the growth of the organization and to appeal to younger tradespeople in the industry. We then applied the new brand across a custom website that features members, entices new membership applications and contains a password protected portal for internal training programs.

NWCCA case study